Results that are measured, not claimed.
Real data over the same time period. No cherry-picking. No projections.
The work
Listings built to convert — not just look good
Every image, infographic, and layout decision is backed by marketplace data and real buyer behaviour.
What we optimized:
- Hero image redesigned for instant product clarity
- Complete set overview with labelled accessories
- Lifestyle and use-case infographics
- Benefit-driven feature highlights
- Mobile-first layout across all images
Easy cleaning — lifestyle infographic
Smart design — fermentation modes
Step-by-step guide
Temperature control feature
Day & time tracking band
Original hero — now optimized
8 SKUs. Page 5 to page 1. +120% CTR in 4 weeks.
The situation
A Dutch kitchen brand selling sourdough starter kits on Bol.com. 8 active SKUs with a premium product, but poor imagery and generic copy made it invisible against cheaper competitors. The product quality was excellent — the listing didn't reflect it.
Problems found
- — Main image showed product on plain white — no context or appeal
- — No infographics explaining the complete set contents
- — Titles missing key search terms like 'zuurdesempot' and 'starterkit'
- — No lifestyle images showing the product in use
- — Copy failed to communicate the premium positioning and included accessories
What we did
Results (4 weeks vs. baseline)
| Metric | Before | After | Change |
|---|---|---|---|
| CTR | 0.22% | 0.48% | +120% |
| CVR | 8.1% | 10.4% | +28% |
| Organic revenue | — | — | +45% |
| Main keyword | Page 5 | Page 1 | Bol.com NL |
No PPC changes made — all results reflect organic listing performance only.
"Our product was always great, but the listing didn't show it. After the optimisation, we went from invisible to page one — and sales followed immediately."
— Brand Owner, The DutchChef
Page 4 to page 1. +38% organic revenue. No ad spend increase.
The situation
A Dutch pet nutrition brand selling cold-pressed dog food on Bol.com. 24 SKUs, existing organic traffic, but significantly underperforming against newer competitors with better content.
Problems found
- — Titles missing primary search terms buyers used
- — CTR of 0.31% — well below category average
- — No infographic images — single product shot only
- — Single paragraph description with no detail
- — Copy did not differentiate premium product positioning
What we did
Results (6 weeks vs. baseline)
| Metric | Before | After | Change |
|---|---|---|---|
| CTR | 0.31% | 0.79% | +155% |
| CVR | 10.2% | 13.8% | +35% |
| Organic revenue | — | — | +38% |
| Main keyword | Page 4 | Page 1 | Bol.com NL |
No PPC changes made.
"Our Bol.com sales grew consistently after the optimisation — we finally felt like our products were being seen."
— Brand Owner, Pet Nutrition Brand (anonymised)